An Investigation into the Stochastic Patterns of Gambling Consumption
نویسنده
چکیده
The gambling industry is a big business worldwide. Research on gambling behaviour has mostly centred on cognitiveand affect-based theories. In this study, totally stochastic patterns of consumption were assumed. It was hypothesized that gambling behaviour for any game followed a predictable pattern that could be modelled at both the product and the category level. An empirical study using the 1999 Australia Productivity Commission survey dataset supports the existence of widespread stochastic gambling patterns. The implications for public policy makers, and marketers of gambling products, are discussed.
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